Why Your Professional Image Matters: Personal Branding

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Why Your Professional Image Matters: Personal Branding

Personal branding is a critical part of a successful career journey. It will support you in your job search, help you identify your strengths, expand your professional network, and most importantly – cultivate the right perceptions. Find out what personal branding is, why it’s important, and what you can do to improve it.

What is personal branding?

Personal branding is the perception people have of you. Personal branding focuses on a range of things that represent you, such as your skills, talents, strengths, experience, and achievements. Your personal brand is what differentiates you from others in your field.

To better understand personal branding, ask yourself these questions:

  • Who am I?
  • How do I want others to see me?
  • What makes me stand out from my peers?
  • What is my ultimate career goal?
  • Who is my audience?

Essentially, your personal brand is your unique selling point. It defines how others see you and what they think of you when your name pops up. It’s up to you to build a strong personal brand and positive professional image.

Why is it important?

The value of a good professional image is immeasurable. Whether you’re looking for a new job, grow your clientele, or gain industry recognition, a strong personal brand will help. In fact, there are many reasons why personal branding is worth investing in:

  • Building trust. People will feel more comfortable working with someone they know or can relate to. A personal brand that is genuine and authentic is ideal for fostering trust.
  • Ensuring authenticity. Your personal brand is 100% you. It is a representation of your skills, values, and goals. Being authentic makes you more likable, relatable, and trustworthy.
  • Gaining recognition. When you engage in personal branding you become more accessible to your audience. This will make you more visible online and more identifiable in person.
  • Creating connections. As you develop your personal brand you will find it’s much easier to connect with others in your industry. Having a large network helps unlock new career opportunities.
  • Attracting opportunities. Thanks to its authenticity, your personal brand is bound to draw in like-minded people that share your goals and values. This will open the door to new job opportunities.

Ultimately, your personal brand is your story and it tells people who you are and what you stand for. It shapes how people perceive you and establishes your credibility as a professional in your field.

Tips for strong personal branding

With 303 million active monthly users and 63 million users in senior-level decision-making positions, LinkedIn is the perfect place to build your personal brand. Follow these tips to ensure a strong professional presence on LinkedIn and an authentic personal brand:

  • Use a professional picture on LinkedIn. Choose a recent photo with a simple background.
  • Write a catchy headline. Make sure your headline is more than just a job title.
  • Transform your summary into a story. Use this space to add life to your skills and experience.
  • Create engaging and valuable content. Create content about topics you are passionate about or knowledgeable in.
  • Be active and post regularly. Stay on top of people’s minds by being active.
  • Connect on a personal level. Share bits and pieces of your personal life – but keep it professional.
  • Endorse your connections. Endorsing other people will prompt them to return the favour.
  • Highlight your skills. Select a list of skills that best describe your strengths and talents.
  • Interact with others. Be sure to like, comment on, and share posts that you connect with.
  • Establish your expertise. Share your thoughts and knowledge on a subject by publishing long-form posts.

Need help developing your personal brand and optimising your LinkedIn profile?Let us know, we’d be happy to help you out.


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